What We Do

Shoebox PR is a boutique marketing agency specializing in contemporary artists, events and exhibitions. Our artists show considerable talent and have the drive to build a successful career in the arts. Just over two years old, Shoebox is the fastest growing arts marketing agency in the Los Angeles area.

Shoebox PR specializes in helping visual artists create a presence in the art world. Our focus is on artist marketing and promotion through social networking strategy, media relations, curator engagement and more. Attracting media and gaining exposure is essential to your success as an artist and we work hard to get it for you.

Our clients become part of a community that supports and encourages each other. At Shoebox PR, we are building a network of talented artists who are passionate about their practice and ready to move forward in their careers.


Artist Management and Marketing

Shoebox PR is building a network of select visual artists who are passionate about their practice and ready to move forward in their careers. We specialize in helping talented contemporary artists create a presence in the art world. Our Premiere Management package focuses on marketing and promotion through social networking strategy, media relations, curator engagement and more. Artists with our management package receive personalized services that allow them to build their network and marketing strategies.
Package includes: Social media management, Call for Art Subscription, Event/Exhibition PR, Press release and media distribution, Event listings, Media Relations, Once-a-month Artist Group, Studio Visits, Help with CV, Artist Statements, Bios and Website consultation

Event/Exhibition PR

When you’re the art event coordinator, you have your hands full of a million little details that all need your attention. If you turn your marketing over to Shoebox PR, you can rest assured that our expert and experienced team will get your event noticed. We write your press release and distribute it through our extensive network of media contacts. Our social media experts will spread the word across social media platforms and we take care of posting your event to all print and online event calendar services in the area.

Social Media Management

Let the social media experts at Shoebox PR run your social media while you do the important work of being an artist. For a low monthly fee, we will make regular postings to your social media accounts under your name. Consistent, engaging posts will build your audience and draw buyers to your website and events.
Package includes: Digital Engagement, Content Creation, Social and Digital Marketing Strategy, Create Buzz and Branding through your social media platforms

Call for Art Subscription

Every two weeks, Shoebox PR emails a researched and filtered list of calls for art to our select group of clients. The list of art opportunities includes competitions, juried shows, group shows, grants and residencies from regional, national and international calls. We have decided to open the mailing list for our call report so more artists can take advantage of this listing. How much time do you have to research all the calls over such a broad range? Why not let Shoebox do the legwork for you?

Artist Consultation

Not sure where you stand in the art world? Shoebox PR will provide you with a personalized evaluation and assessment of your work to show you where you fit into LA’s art conversation. Our team will offer you feedback and suggestions on marketing and social media strategies that will get you started immediately.


Shoebox PR coaching will get your career moving into the fast track. Working with Kristine Schomaker, our coaching service will help you meet the goals that will enhance your creative practice and meet your business objectives. Coaching includes regular studio visits, feedback and critique of new work and regular check ins to keep you on track. In addition, you’ll be invited to join our artist support group where you will find peer support and encouragement.



Need to know more about the business side of being an artist? Kristine Schomaker, founder of Shoebox PR and publisher of Art and Cake magazine, helps visual artists create a presence in the art world. An artist and art historian herself, she understands how much the route to success as an artist has changed in the 21st century. Kristine is offering a two-hour Business of Art in the 21st Century workshop to artists looking to improve their standing in the art world. The workshop covers social media, curator engagement, networking strategies and how to balance studio time with your marketing efforts.

Corporate Arts Marketing consultation

Shoebox PR also works with organizations, both for- and non-profit, in developing marketing plans or social media strategies. We can help you expand your audience and identify under-served markets. Shoebox expert staff will assess your organization’s needs and provide recommendations for action as well as staff and volunteer training.