Saturday, October 7, 11 am – 7 pm
Sunday, October 8, 12 – 5 pm
700+ artists / 30+ galleries
If you love art, you won’t want to miss ArtWalk Ventura 2017. ArtWalk Ventura is one of Ventura’s signature events, drawing thousands every year. Run by an all-volunteer group, this weekend event is fresh and festive and focused on Ventura’s authentic cultural community. Now in its 25th year ArtWalk Ventura is a fun, virtually free, self-guided tour of dozens of galleries, studios, pop-up venues and transformed PODS Containers in Ventura’s Westside Cultural District and Downtown.
2017 Featured Events including Bowl Hop where you can buy a beautiful, hand-crafted Bowl Hop bowl and receive a punch card that allows visits to participating restaurants during the weekend for a delicious sampling of their cuisines! A Bowl costs $25, with all proceeds benefiting Downtown Ventura’s Family Reconnection Program, which helps connect needy individuals with family or an appropriate support network.
2017 Global Artist of Distinction is Shamsia Hassani. Hassani is a graffiti artist from Kabul, Afghanistan who often paints women in Burqas/women in symbolic shapes, and fishes, symbols of the atmosphere flowing around her and her own life experiences.
2017 Venues include: PODS Containers, Vita Art Center, Ventura Visitors & Convention Bureau, Parson’s Galleries, Namba Performing Arts Space, Mainstreet Architects and many more.
ArtWalk Ventura provides a free shuttle sponsored by Kirby Automotive Group and Roadrunner Shuttle. Passenger pick-up is at the parking lot entrance to the Museum of Ventura County (100 E. Main Street in Downtown Ventura). The shuttle goes from the Museum to Bell Arts Factory, dropping you within a block of Stoneworks Studios. The shuttle then heads over to Art City on Dubbers Ave and then to the WAV (Working Artists Ventura) before it returns to the Museum.
Preliminary list of the artists and where they will be showing:
T Christian Gapen (Parson’s Gallery)
Hiroko Yoshimoto (Museum of Ventura County)
Pamela Pilkenton (NAMBA Performing Arts Space)
Scott Gordon (Bell Arts Factory)
Melodie Bird (Bell Arts Factory – Rise Studio 82)
Maribel Hernandez – 2017 Ventura Artist of Distinction (Bell Arts Factory – Tool Room Gallery)
Vanessa Wallace-Gonzales / Izzy Morones(Stoneworks Studios)
Chris Meugniot (Ventura Visitors & Convention Bureau)
Lili Miura (Buenaventura Gallery)
Jan Kolbusz (Qbit Gro, Inc.)
Brent Hanson (Brent Hanson)
Stephanie Hogue (Latitudes Fine Art Gallery)
Sue Pollack / Mary Perez (ArtWalk Coordinators)
Cassandra Tondro (PODs container)
Cathy Immordino (PODs Container)
MB Hanrahan (Bee Cause PODs Gallery/City of Ventura)
Vonder Gray (WAV Gallery & Studios)
Jen Livia (Red Brick Gallery)
Michelle Kemick (Bell Arts Factory – Rise Studio 82)
Joanne Duby (Ventura Botanical Gardens)
Kathy Ikerd (Buenaventura Gallery)
Laura Rosencranz (D.A. Davidson & Co. Gallery)
Michele Foster (Ventura County Interface Children and Family Services)
Robert Wainscott and Dan Flowers (Working Artists Ventura (Wav) )
Stephen Babcock and Lorien Rennie (The Corner of 53 & Grrr)
Darlene Roker (Buenaventura Art Association gallery)
Artists can find themselves burning the candle at both ends at any point in their careers. Both emerging and established artists struggle managing time, money, marketing and productivity. Adding family obligations and outside employment to the mix increases stress resulting in potentially costly mistakes, repetitive efforts and missed opportunities.
It doesn’t have to be that way. For a price, there are services available to help lighten the load of artists.
The traditional route is gallery representation. Best case, your gallerist is a collaborator. Yet a gallery can be difficult to obtain and limited to its own brand and clientele.
Artists may seek out a public relations manager for more exposure. Or another alternative is obtaining a business manager. Those who are dedicated to visual artists can provide financial and career planning, social media management, support and workshops and connection to galleries and exhibitions.
“I decided to seek out management services because I felt like I needed help promoting my work,” Said California installation artist Erika Lizée (erikalizee.com). “I teach full time and am mother of two, so my time is stretched thin. The management services help me to stay focused on my art career goals, while
also helping me to feel more connected to the art world.”
Lizée is one of 18 contemporary artists who are clients of Los Angeles-based Shoebox PR (shoeboxpr.com).
She said the management company’s services have helped her gain press for her work, connected her to critics and writers that she normally would not have approached on her own as well as sending out calls for art- something she considers a great resource that aids her in finding new grants and exhibitions to apply for.
“In general, their services help to keep me on track and moving my career forward,” she said.
“Artists are seeking alternative ways of getting exposure,” Kristine Schomaker, director of Los Angeles-based Shoebox PR (shoeboxpr.com), said.
“A manager can help artists stay organized and direct them where to apply or show work,” Schomaker said. “The artist manager knows the art world. They can guide you through doors you had no idea where open.”
Also represented by Shoebox PR are artists Dani Dodge (danidodge.com) and Susan Amorde (susanamorde.com) who use Schomaker to promote their work.
Dodge relies on Schomaker for guidance when it comes to which shows to apply to and which to hold off on.
“This is invaluable when I have so many great opportunities in front of me and I’m like a kid in a candy store,” she said. “Kristine and I meet regularly to discuss my career and where it is headed. She also listens when I think I might need a certain kind of coverage and does everything she can to make it happen.”
Dodge said in the past she has paid mentors to help steer her career in the right direction but Shoebox PR is her first experience with a business manager.
STYLES AND PAY STRUCTURES
This help comes at a price. Shoebox PR offers services ranging from $100 for a subscription to its call for art/grant/residency list to $1800 for event/exhibition promotion. Its management package requires a monthly retainer of $900 a month and includes social media management, business coaching, marketing, event and exhibition public relations, workshops and more.
“We don’t work with percentages or commissions as our goals aren’t to sell the artist’s work, but to give them the resources and support to help them sell.” Schomaker said. “We aren’t dealers or consultants in that regard, but have worked with them in the past.”
It’s not unusual for a manager to take a percentage of retail sales rather than a flat fee, and the percentage and terms will vary from manager to manager, Leo Weinstein, co-owner of Weinstein Art Management (warm-art.net), said.
Weinstein and his wife, Julia, represent artists all over the world, charging 15 percent of the retail sale to cover management expenses.
The percentage can be significant depending on the sale price of the art, Leon Weinstein said.
He shared an experience where a longtime client’s paintings sold for under $5000 and just recently one was sold for $70,000.
“You can structure it in a different way – 30 percent of any money that are coming in to the artist’s way with a manager’s help and from his agreed exclusive territory,” Weinstein said.
Located in Woodland Hills, California, the couple market globally and offer specialty services in addition to publicity and career advice for their clients, which typically range from 35 to 40 artists at one time.
Weinstein seeks out retail opportunities for artists not only in galleries, but also auctions and licenses artists’ images for posters, limited-edition prints or merchandising.
“We are creating marketing materials, helping galleries to advertise and participating in organization of exhibition,” Weinstein said.
“We collect money, handle their visas to the U.S. when required and advise on a variety of other matters.”
The business started in 1989 whilst helping an artist from Georgia (formerly part of the U.S.S.R.) negotiate a long-term contract with a Japanese gallery. Soon they were representing artists in ex-communist countries who didn’t understand marketing, especially in the United States.
The Weinstein’s accept established as well as emerging artists for representation. They ask for at least 12 images to consider by email with a biography or a link to the artist’s website. Artists are judged by taste, ability to change and what Weinstein calls “sell-ability.”
“Just to receive advice is not good enough,” he said. “Like singers, actors and musicians, visual artists need guidance in how to present their art, to whole to present it, how to build credentials and what galleries, dealers or other art professionals not to work with.”
The Weinsteins collaborate with artists who work in realism, impressionism and photorealism art.
Leon Weinstein offered advice when seeking a business manager: “A good manager will help you by showing you great and successful artists who he wants you to study and understand what makes them popular.”
He added that together, the manager and artist can discuss the artist’s uniqueness that makes the work immediately recognizable and desirable.
To find such a gem, Weinstein suggested artists investigate potential managers to see who they represent, find out what artists have to say about them and visit galleries where they have placed their artists. Educate yourself before hiring their services.
BE CREATIVE WHEN CHOOSING MANAGEMENT
There is no one size fits all when it comes to business management. Some artists find success combining services from different sources for a custom fit.
Massachusetts artist Steve Lyons (stevelyonsart.com) hired a business mentor and personal friend to manage his day-to-day affairs, a studio assistant and several studio helpers for his day-to-day management. He hired an outside public relations firm to promote his work.
Lyons’ work is rooted in expressionism, and in 2016 he was recognized as one of the top five abstract expressionists painters in the world by American Art Awards, tied with artist Christine Alfery.
“As my career took off I knew that It was necessary to have someone do the day-to-day management and to look for and seize opportunities at other galleries and exhibitions – cultural center, museums, et cetera,” he said.
His current staff makes it possible for him to focus more on his paintings and spend more time with family, as well as seek out and secure venues for him in the U.S. and Europe.
He depends on PR for Artists (prforartists.com), a California-based public relations firm, for media exposure. PR for artists “Built interest in my creative life one publication at a time… They know what to do with information surrounding my life as a painter – whether it is announcing a recent award, new work or a new association with a gallery or exhibitor. That is a great relief,” Lyons said. PR for Artists cofounder Anthony Mora, said artists are charged a monthly retainer fee based on specific needs. Services include public relations, brand development and gallery representation.
Help with developing a prospectus and presentation to galleries is also available. Lyons said he works hand-in-hand with PR for Artists for many of his business and publicity decisions.
“The big decisions require communication between everyone involved in my career,” he said. “We often reach out to PR for Artists for their opinion about decisions, such as exhibitions and shows.”
Mora is the author of two books, Spin to Win: The Essential P.R. Guide for Business and Career Success and The Alchemy of Success: Marketing your Company/Career through the Power of the Media for Achieving Unlimited Success.
A few years ago, Mora and his vice president, Aubrie Wienholt, expanded his 1990 communications business Anthony Mora Communications, Inc., which focuses on authors, filmmakers, musicians and others, to include a division – PR for Artists – concentrating on fine visual artists.
“PR for Artists represents anywhere from 15 to 20 artists at a time and has helped clients be featured in media outlets such as Time, Newsweek, The Today Show and more,” he said.
“That helps stimulate interest and creates buzz. You can then use the media exposure in any and all of the marketing outreach.”
Before considering outside public relations, more recommends artists to do what marketing they can on their own.
“Create a website, get on social media.” He said. “Put their foot in the water. We can help them on all those fronts, but it’s important that we see the artist is making an effort to build a bridge between their art and their audience.”
Mora advices when looking for help, artists should find out exactly what services are being offered.
Look for someone who knows the field, but someone who they can then communicate with and talk to. “You want someone with a track record,” He said. “Someone who has worked in the field for a while.”
If you can’t hire a public relations company, start small by doing your own public relations.
“Do your homework and write a press release, create a media list and start reaching out to the media,” he said. “If you have some funds to invest in your marketing then do it. Don’t go it alone of you don’t have to, bring in a savvy team that is on your side, knows the media, knows how to present you and your work and is prepared to help take you and your career to the next level.” (PA)
7 TIPS TO FIND AND WORK WITH A MANAGER OR PR FIRM
1. Know what you want– Kristine Schomaker, owner of Shoebox PR in California, advises artists to have a clear idea of what they want a manager to do, to set a budget for public relations – be it for an exhibition or management – and have at least 15 to 20 pieces of work to present
2. You’ll still have to work – “Be prepared to work,” she said. “It could be photographing your work, applying to shows, doing interviews, traveling and more.”
3. Research the firm – Scrutinize websites and avoid those with too little information or who haven’t posted on social media in recent days, weeks or months.
4. Research the artists the firm represents – “Make sure the artists are legit, professional and serious… make sure a contract is in place.”
5. As friend for recommendations
6. Tap into social media– “Facebook especially is a great place to ask the collective hive mind for recommendations or information on specific artist management companies.”
7. Be easy to work with – “I can’t stress this enough. If you are easy to work with, curators and gallerists will want to work with you too.”
C.M. Schmidlkofer is a journalist who has been a staff reporter at newspapers throughout the Midwest including The Chicago Tribune. She has written for The Crafts Reporter, Fibromyalgia AWARE, National Paralegal Reporter and Stone Voices Magazine.
(Los Angeles – April 2017) – Opening at ARK Gallery June 3rd, artist Steve Seleska presents his first solo exhibition “Uncharted Territory.” As a study of microscopic environments and fantasy landscapes, Seleska’s work prompts the viewer to consider what is happening in the world on a molecular level that affects our existence. Indicative of the national climate that produced March for Science rallies in 600+ cities worldwide, “Uncharted Territory” speaks to the unprecedented rallying cry to protect present facts, what we can discover as truths, and the lifespans of our natural landscapes.
As we swiftly enter an era that prioritizes commerce over our collective natural health, Seleska explores how fragile eco-systems fail if they are not taken care of. “Uncharted Territory” creates an elusive environment that sits between what can and cannot exist. Blending abstract and natural representation to shift a sense of place.
The dismantlement of National Parks and the abandonment of climate change science coerces our view of the natural world and work that engages it. The original intention of work representative of nature transforms and becomes inherently political.
Drawing from quantum theories and the cosmos down to molecular levels, Seleska’s work reveals the colors, patterns, and palpable textures that can exist, yet are not fully familiar. Created with the mark of fearlessness, his layering reveals how materials and process can be utilized to experiment with priority and dimensionality.
‘Uncharted Territories’ will be a part of the Open Studios Art Tour organized by Open Studios Alta/Pasa/Dena on June 3rd and 4th, 2017.
About Steve Seleska
Steve Seleska is a self-taught painter living and working in Frogtown Los Angeles. He has been exhibiting locally since 2009, recently showing at Walter Maciel Gallery, Torrance Art Museum, Artshare LA, San Diego Art Institute, San Francisco Arts Commission, Prohibition Gallery, South Bay Contemporary, Los Angeles Municipal Art Gallery and Los Angeles Art Association/Gallery 825.
About ARK Gallery
ARK Gallery is an alternative, artist-run space in Altadena, CA. Ark has work studios, a stage and a gallery/exhibition space. Exhibitions and concerts are curated by Kira Vollman. As a part of the larger Altadena and Pasadena art community, ARK Gallery contributes to the area’s growing rich heritage of cultural appreciation.
Artist and naturalist, J.J. L’Heureux has traveled to Antarctica seventeen times since 2000 documenting the landscape, the creatures that live there and attempts at human habitation. She recently returned home to open several exhibitions at museums and galleries across the United States.
J.J. L’Heureux is a visual artist based in Venice, CA who makes documentary style photographs as well as paintings and collages. She is an environmentalist who is interested in the micro and the macro. This has led her to photograph both near and far— the community around her Venice Beach studio as well as the exotic Antarctic landscape.
In 2000 L’Heureux made her first foray to Antarctica and returned every year thereafter accumulating a huge archive of digital images that range from close-ups of albatross and penguins, to expansive shots of the Ross Ice Shelf as well as more intimate pictures of Sir Ernest Shackleton’s hut at Cape Royds. L’Heureux initially traveled to Antarctica to photograph the patterns of ice and snow as source material for a series of abstract paintings. She was seduced and intrigued by the beauty of the white on white wilderness and realized there were more aspects of the landscape that attention must be paid to that she expanded her project to include photographing Antarctica’s environs, wildlife and history.
L’Heureux is a naturalist and true adventurer. Her numerous photographic series include images of penguins, seals and polar bears as well as photographs of the people she encounters on her expeditions. To travel so far and endure harsh conditions takes a seasoned traveler and if L’Heureux was not that before her first journey she has certainly become one.
In order to make the photographs included in her vast and amazing archive she experienced Antarctica as a passenger on a Russian icebreaker, participated as an art and photography lecturer on adventure cruises as well as on her own in a small motor sailor, the Golden Fleece, to circumnavigate South Georgia Island. L’Heureux also participated with the South African Penguin Study on Robben Island, South Africa, collecting data that the Marine and Coastal Management Unit of South Africa used to learn about the habits of this endangered species.
L’Heureux’s work has been included in hundreds of national and international solo and group exhibitions since the 1980’s. She attended the San Francisco Art Institute, San Francisco, California, the Academy of Art, San Francisco, California, the Parsons School of Design, New York, New York, and Eastern Michigan University, Ypsilanti, Michigan.
L’Heureux isn’t slowing down. She has 3 solo exhibitions being installed over the next 2 months and she is currently participating in several group exhibitions throughout the United States.
“Faces from the Southern Ocean,” Houston Museum of Natural Science, Houston, TX,
June 16, 2017 – March 18, 2018.
“Faces from the Southern Ocean,” New York Hall of Science, NYC,
June 3 – September 8, 2017.
“Faces from the Southern Ocean,” The Explorium, Lexington, KY, March 6 – June 2, 2017.
“Personal Narratives,” Annenberg Beach House, Santa Monica, CA, February 29 – June 4, 2017.
“At The Museum 2017,” Oceanside Museum of Art, Oceanside, CA, March 4 – August 27, 2017.
“Animalia,” Center for Fine Art Photography, Fort Collins, CO, April 7 – May 13, 2017.
“At The Walker,” Walker Art Gallery, Garnett, KS, April 3 – May 28, 2017.
“Resonance & Memory,” Irving Arts Center, Irving, TX, April 22 – July 9, 2017.
(Oxnard, California May 2017) – Carnegie Art Museum Studio Gallery is pleased to celebrate Terry Arena’s spring residency with the exhibition Not Just Bees. During her March 16 – June 10 residency at CAM Studio Gallery, Arena reached a milestone of creating more than 100 graphite renderings as part of her ongoing series “Symbiotic Crisis” (begun in 2014). Inspired by colony collapse disorder and its relationship to agriculture and changes in food culture, Arena’s representational drawings are often installed in clusters reminiscent of bee swarms. The first iteration of this project was shown in the back of a box truck turned into a mobile viewing gallery that was driven to art areas in Los Angeles—a reference to the transportation of bees nationwide to pollinate crops.
For her exhibition at CAM, Arena reflects on various issues that have been charged with the decline of the bee, such as pesticide use and lack of genetic diversity within the hives. She will present clusters of her graphite drawings as well as a collection of never before seen drawings and sculptural works that highlight her process and models. The labor-intensive works are drawn on repurposed metal lids such as mason jar tops and cookie tins ranging in size from 2 ¾ inches to 12 inches.
Terry Arena received her MA in Painting at California State University, Northridge in 2009. Her work has been shown at the Museum of Art & History in Lancaster, CA; The Carnegie Art Museum in Oxnard, and at El Camino College in Torrance. In addition, she has had three solo shows of her graphite still life renderings at Sinclair College, OH, Ventura College, CA, and Moorpark College, CA. Her work has also been included in various group exhibits such as Sweet Subversives: Contemporary California Drawings at the Long Beach Museum of Art, Long Beach, City and Self at Red Pipe Gallery, Los Angeles, and Chain Letter at Shoshana Wayne Gallery in Santa Monica. Arena currently lives and works in Ventura, CA.
Los Angeles- Kira Vollman, longtime contributor and collaborator in both the art and experimental music scene in Los Angeles, will present Ascending Intervals a solo exhibition at Neutra Institute and Museum in Silverlake opening May 13th, 6-10pm.
Vollman is a multi-media artist who mixes painting, photography, sculpture, sound and repurposed scrap to create surreal landscapes and soundscapes, sometimes bringing all of these elements together in one piece. Her exhibition at Neutra can be described as having the ability to transform and transcend. The items she uses in her work, whether it be a mundane home decor item or industrial surplus, scrap metal or tree branches waiting for a chipper, all become about personal transformation. The pieces/installation on view takes as its point of departure the idea of the spaces between—between materials, between structures, between thought and between meaning.
Drawing upon her background as a composer and musician, she often incorporates inter-active sonic elements into her installations and wall sculptures. While the title, Ascending Intervals, refers to a musical term for the intervals of a scale from one note to another, Vollman has appropriated the term as a metaphor for ascension which can be applied politically, spiritually, culturally and personally.
Kira Vollman is a Los Angeles based visual and sound/performance artist who is also the co-owner/director/curator at ARK, an Altadena gallery and performance space. She has performed and exhibited her works throughout Southern California, Europe, and Canada. Vollman has been included in exhibitions at Beyond Baroque, Side Street Projects, Armory Center for the Arts, Sylvia White Gallery and Dangerous Curve. Recently Vollman was interviewed by Kara Tome for GYST Radio.
In addition to creating visual works, Vollman has been active in the local experimental/avant-guard/improv music scene for over thirty five years, both as a multi-instrumentalist and a composer. Non Credo has been Vollman’s main musical outlet with her collaborator and fellow multi-instrumentalist Joseph Berardi.
Exhibition: May 16 – June 10
Reception: Saturday, May 20, 5-8 pm
Artist Talk: Saturday, June 3rd, 3 pm
5458 Wilshire Boulevard
Los Angeles, CA 90036
On May 16th, TAG Gallery will premiere its new location in Miracle Mile with neon artist Linda Sue Price’s solo exhibition “Enlightened Systems.” Price’s show is a reaction to the escalating prevalence of Alt-facts in American and Western culture as a systematized effort to delegitimize truth, and ultimately respect.
Re-claiming vocabulary has been a method for activists to demand respect by creating their own boundaries and place in the world. Intentioned systems with a PR team invert such methods and create confusion. We can see the confusion caused by the inversion of Fake News to represent the delivery of information by mass media.
Price explores this inversion by focusing on weeds and the chemicals that keep them at bay. By using healing plants that can revive, she searches for potential balance and invokes the indigenous Great Plains medicine man, Black Elk’s, quote, “All things are our relatives.” To come to civility by abandoning humanity as a measurement for life.
Price is known for injecting her personal reflections to stimulate emotion and to manipulate how neon is perceived as a medium. All of the work in “Enlightened Systems” will be exhibited entirely on one wall to create a visible system of respect that will confront the viewer.
Linda Sue Price is also currently showing in the group exhibition, “Personal Narrative”, at Annenberg Community Beach House Gallery in Santa Monica and will be included in “Fresh 2017” at South Bay Contemporary’s SOLA Gallery in July.
About Linda Sue Price
Linda Sue Price studied neon as a medium under Michael Flechtner at the Museum of Neon Art beginning in 2004, where she developed her personal technique of bending. The Western landscapes of glowing motel and casino signs in Southern California and Las Vegas inspired her to study neon.
Price and Flechtner are now frequent collaborators and have shown together throughout Southern California, including Downtown Los Angeles at the Fine Arts Building. Price’s abstract works offset Flechtner’s delineative works.
About TAG Gallery
TAG Gallery is an artist run gallery where artists have the creative freedom to explore new subject matter, mediums, and techniques outside of the traditional marketplace. A long-time favorite at Bergamot Station, TAG Gallery is proud to join the cultural corridor of Miracle Mile alongside LACMA, the Craft & Folk Art Museum, and The Peterson Automotive Museum.