“ECHO ENIGMA” – SCOTT FROSCHAUER’S NEW SOLO EXHIBITION CONFRONTS DIVISIVENESS IN AMERICA

AN ARTIST TALK SUNDAY, MAY 20TH, 3-5 P.M.
ALTADENA OPEN STUDIOS TOUR, JUNE 3RD 11-5 P.M.
CLOSING RECEPTION ON JUNE 10TH, 2-5 P.M.

Ark Gallery and Studios is pleased to present a solo exhibit with Los Angeles multimedia artist Scott Froschauer. The artist explores themes of social connectivity, community and complexity. Froschauer gained notoriety with his “The Word on The Street” series of subversively positive street signs.

In Froschauer’s latest exhibit at ARK, the artist reflects on America’s increasingly polarized climate, etching distressed mirrors with portraits of various historical American figures. The artist injects elements that complicate otherwise one-dimensional narratives. He states that, “Deciding how to categorize them becomes more of a statement about the viewer, who is reflected in the distressed surface of each piece.” Hero and villain become blurred in the complex reality of the subjects humanity.

That complexity becomes the underlying fabric of the shows centerpiece. The exhibit’s focal point is a model for a large-scale artwork entitled United Divider that proposes a size of 15 feet tall by 20 feet long. Reminiscent of Richard Serra’s Tilted Arc that infamously overtook Federal Plaza in New York in the 1980’s, the 120-foot-long curved steel panel divided an otherwise open public space and was eventually taken down due to public outcry. Froschauer proposes a monument of polished stainless steel, waving, and etched with the likeness of the American flag. When viewed up close, the flag’s stars and stripes consist of lines of text bearing the names of historical Americans, human beings who we might find ourselves simplifying into heroes or villains, but which are actually more complex. Again, the polished surface reminds the viewer that their impression of these individuals is more of a reflection of their own preconceptions. Froschauer comments, “The epic scale of this piece gives it a stance as a wall, separating those who might stand on either side of it. The reflective quality of the piece denotes that this idea of America is a reflection of all who observe it. The symbol of the flag brings us all together and tears us all apart. It is the United Divider.”

Several related events will follow the April 29th opening from 3-6 p.m. including a May 20th artist talk from 3-5 p.m., an Altadena Open Studios Tour day on 3rd from 11-5 p.m., and a closing reception on June 10th from 2-5 p.m.

Ark Gallery and Studios is located at 2599 Fair Oaks Ave., Altadena, CA 91001

 

 

Scott Froschauer’s “Word on the Street” public art project featured on ABC7 news

 

Scott Froschauer
Word on The Street

 

On ABC7 News

In the LA TImes

scottfroschauer.com
shoeboxpr.com

For more info and a map to the signs

By utilizing the materials and visual language of street signs, Los Angeles-based artist Scott Froschauer is able to harness the power of authority while playing with viewers understanding and perception of public space and the role of art in it. By replacing the traditional controlling language on public street signs with positive life-affirming statements, The Word on The Street seeks to provide something that is missing from our hum-drum daily visual diet.

Scattered throughout and sponsored by the city of Glendale, California, Froschauer has placed 20 different custom street signs all over, hoping to engage and inspire city visitors and residents to see the world just a little bit brighter. The signs range in message and tone, but maintain the standard directional sign styles and shapes. Touching on positivity, curiosity and absurdity, Froschauer’s signs are evocative, supportive and whimsical, inspiring a smirk or smile to all those who view them.

Juxtaposing the expectations of passersby, Froschauer is particularly fascinated with the role of the public space—hoping to combat the common thought that public space is meant to host signage and messaging to control and conform people in order to keep things copasetic and peaceful among the masses. Froschauer has utilized this expectation in order to produce a positive and shocking response from his viewers. Applying the power of street art to the concept of public signage, he has found an untapped area of captivation in contemporary art where the street art is not a visually rebellious statement, illegally operating and going against the system. Instead, Froschauer employs a contextual rebellion from the mundane messaging but still utilizes the government-approved signage style in order to gain proper attention from viewers as well as utilize the positive shock value of his opposing messages.

These signs are so similar to the traditional street signs that many people pass right by them without even realizing the signs say something different than they expected. This aha moment is a mandatory aspect of Froschauer’s work, demanding the viewers’ participation to complete this experiential artwork.

Aiming to give viewers a positive yet momentary emotional lift, Froschauer hopes that people who see his signs start to expect extraordinary things in ordinary places more often, evoking greater imagination and positivity by the masses. His messaging in The Words on The Street are simple yet thought provoking, with self-love and compassion at the core of his sign statements. With just 20 new additions to the city’s public space, Glendale now offers all visitors and residents a boost of positive energy and personal empowerment.

In the LA TImes

About the artist:
Scott Froschauer is a experimental artist and art fabricator in Los Angeles. His background consists of a structured education in Engineering, Photography, Computer Programming and Business. He earned a B.A. in Theoretical Linguistics from Syracuse University and has broad practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing. His background in the motion picture industry as a Key Grip has given him the skills to rapidly deploy large engineering projects for television shows, feature films, commercials and music videos. His fine artwork covers a broad range of subjects and materials from ephemeral street art and experiential narrative events to gunpowder illustration and alternative technique photography to practical sculpture and many large scale pieces for the Burning Man Festival, including the fabrication of The Church Trap, a large scale sculpture which was featured in numerous publications. Scott also fabricated RuckusRoots’ 2015 Wild Art sculpture, for the LA Zoo.

Scott Froschauer
Scott Froschauer

“State of the Union”

A group show curated by

Erin Adams, Kristine Schomaker and Diane Williams

February 4 – 25, 2017
Opening reception February 4, 5-8pm

Brainworks Gallery
5364 W Pico Blvd
Los Angeles, Ca 90019
http://www.brainworksgallery.com/

The dawn’s early light on November 9, 2016 found much of California aghast at what their democracy had wrought. In the weeks leading up to the presidential inauguration, artists have come forward to express fear and outrage, but also hope for a better future. Joining the lineup of galleries presenting works of resistance is Erin Adam’s new artist-run space, Brainworks Gallery, with “State of the Union”, opening February 4 through February 25.

According to recent polls, greater than 80% of Americans say the country is more deeply divided on major issues this year than in the past several years. Polarization between urban and rural communities, liberals and conservatives, and the widening gap between the wealthy and the poor has created deep and painful wounds in the national spirit.

Artists have always been able to be the voice for the unheard. Art gives us a place to begin conversations of healing and renewal. State of the Union seeks to discover who we are as a nation, where we are hurt and how we can heal the divisions among us.

Participating artists include:
Ajuan Mance, Dwora Fried, Edi Dai, Emily Wiseman, Erin Adams, Jane Szabo, Kim Abeles, Kio Griffith, Linda Sue Price, Marjan Vayghan, Narsiso Martinez, Richard Wilks, Rick Dallago, Robbie Conal, Scott Froschauer, Terri Lloyd, Vincent Tomczyk, Yasmine Diaz

About Brainworks Gallery
Brainworks Gallery is LA’s newest artist-run gallery on Mid City’s vibrant West Pico Boulevard. In this diverse neighborhood, Brainworks Gallery will be a showcase for emerging artists, conversation, and a truly independent perspective on the artistic voice in today’s world. Erin Adams invites a more lively dialogue between artists and the city about what it means to have a voice and how we use it. Shows will feature both emerging and established artists whose work has a strong point of view. As an artist-run gallery, Brainworks Gallery intends to function as a place to meet new voices that are curated but unconstrained by market forces.