Who We Are

The Shoebox Team at work. May 2016, Culver City Galleries. (left to Right: Diane Williams, intern Harper Altshule and Sheli Silverio) Photo credit Kristine Schomaker


Shoebox PR was created in February 2014 when Kristine Schomaker started working with a friend who needed help getting press for an exhibition. Working as social media, marketing and advertising manager for the Brewery Artwalk Association and an artist herself, Kristine has been using social media and press to gain exposure for her own art and that of the artists she supports at the Brewery. She realized very fast how much artists were looking for help getting their work out to the public, media and galleries. Most artists want to focus on working in the studio rather than handling the business side of art. Kristine’s many years of administrative experience as well as her skills in leadership, organization, art history education and knowledge of the art world have given her the experience needed to help these artists gain greater exposure for their work so they can continue to create unhindered.


The Shoebox PR Team:

KRISTINE SCHOMAKER is an Art Historian and multidisciplinary artist living and working at the Brewery artist complex in Los Angeles, California. She earned her BA in Art History and MA in Studio Art from California State University at Northridge where she studied under Betty Ann Brown and Samantha Fields. In 2014 Kristine founded Shoebox PR aimed at helping artists gain a presence in the art world.

Kristine is also the publisher of Art and Cake a contemporary L.A. Art magazine reviewing shows, interviewing art influencers and covering art world events that will impact how the Los Angeles art scene will be remembered. Kristine has taught art history at Antelope Valley College and Pasadena City College, formed an artist collective in Los Angeles and has organized and curated numerous art exhibitions throughout Southern California.

SHELI SILVERIO is a fine artist and illustrator living and working in Los Angeles. She has studied studio arts and humanities at Pasadena City College, California College of the Arts in San Francisco, and California State University Northridge. An integral part of the LA Art World, Sheli is a member of the Los Angeles Art Association and is currently working for Shoebox PR, offering valuable resources to emerging artists.

From Littleton, Colorado, PRANAY REDDY is a Los Angeles-based artist and writer whose interdisciplinary interests span psychology, marketing/communications, and career development. Pranay received his B.F.A. from the Maryland Institute, College of Art in Baltimore, Maryland and completed the New York Studio Program (AICAD) in 2003. Reddy began as an installer, working with several Chelsea galleries before becoming a program coordinator and exhibiting artist at LA Artcore in Downtown L.A. Reddy recently taught an artist statement writing workshop at Parsons School of Design and has consulted on diverse writing projects from essays, press releases, biographies, catalog introductions, thesis papers, grants, proposals, and college applications. Reddy holds certificates in nonprofit management and positive psychology. Reddy currently utilizes his interdisciplinary outlook in Media Relations at Shoebox PR.

CHELSEA BOXWELL is a recent MFA graduate from Claremont Gradute University. She is a multi-dimensional painter and installation artist who incorporates glitter, sequins and bright-colored fabrics from the LA Fashion District. She quickly caught onto the importance of social media for visual artists and took the reigns on the social media platforms representing the CGU Art Department. She is continuing her support of the school as the MFA Chair on the Board of Alumni. Chelsea was born in Houston, TX and received a Bachelor of Fine Art from the University of North Texas in 2013.