Introducing “Shoebox Projects” and “Art and Cake”

Introducing “Shoebox Projects” and “Art and Cake”

Shoebox PR is a boutique marketing agency specializing in contemporary artists, events and exhibitions. Our artists show considerable talent and have the drive to build a successful career in the arts. Just over two years old, Shoebox is the fastest growing arts marketing agency in the Los Angeles area.

As part of our mission to introduce our clients to the art world, Shoebox PR is expanding and reorganizing. While Shoebox PR will continue to provide stellar quality marketing and promotion services to our clients, we are proud to introduce Art and Cake, a contemporary art blog that focuses on the LA art scene. The former Shoebox PR blog focused strictly on our clients, Art and Cake will widen that focus to include all that is new and exciting in the LA contemporary art scene. We want to reach a broader audience to highlight the amazing energy of contemporary art in our city.

Also under development is a new experimental project space that will give emerging artists the opportunity to develop and show experimental work. Opening in November, Shoebox Projects will have a physical space at the Brewery Art Community. The gallery will host a solo show by Los Angeles Artist Tony Pinto as our inaugural exhibition.

Both Shoebox PR and Art and Cake will operate under the umbrella of the newly-formed company, Shoebox Projects. Headed by Director, Kristine Schomaker, Shoebox Projects will be a vehicle for building artist reputations and exciting interest in LA’s contemporary arts.

Tony Pinto
Tony Pinto

Author

Kristine Schomaker is a new media and performance artist, painter and art historian living and working at the Brewery artist complex in Los Angeles. For over 14 years she has been working with various interdisciplinary art forms including online virtual worlds to explore identity and the hybridization of digital media with the physical world. Whether virtual or physical, the object-based work Kristine creates combines elements of color-based gestural abstraction, animation, pattern and design, neo-Baroque and Populence. Using installation, text, photography, mixed media, video and performance for her ongoing conceptual project My Life as an Avatar, she visualizes a narrative/dialogue with her virtual persona, Gracie Kendal. Kristine then documents her experiences on her blog. In 2012, exploring ideas of community, Kristine turned a local gallery into a modern day creation of Gertrude Stein’s salon of the 1920’s with a live mixed-reality dinner party merging the physical world with the online virtual world. Over the summer she also performed The Bald and the Beautiful in which she had her head shaved as a statement to challenge society’s standards of beauty. Currently, Kristine is working as an Artist-in-Residence through the Linden Endowment for the Arts creating an immersive virtual environment which she is planning to bring into the physical world via sculpture/public art work.

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