Offering support, mentorship, marketing and management to visual artists

How we can help

Shoebox PR’s 1 year Anniversary, January 2015

Shoebox PR is a support network for artists based in Los Angeles, CA.

Founded and run by artists, we get it.

We know what artists need to build a history and create a presence in the art world.

Our mission is to Cultivate Community and Empower Artists to Build a sustainable art practice.

We are facilitators, problem solvers and idea people bringing resources and tools to inspire, empower and educate artists.

We specialize in artist management, social media strategies, mentorship, critique, goal setting, community building, institutional relationships, marketing and PR.


Our programs include monthly/bi-monthly consultations/studio visits, mentorship and coaching, a monthly artist meet-up, a bi-weekly call for art/grants/residency list, an exclusive Facebook support group, meetings with art professionals, social media pr and support, press support and more.

Contact us for our pricing sheet and to see how we can work together.


MENU OF SERVICES

Artist Management:

Our artist management package focuses on mentorship, marketing and promotion through social networking strategy, media relations, curator engagement and more. Artists with our management package receive personalized services that allow them to build their network and marketing strategies, but most importantly, as a client of Shoebox PR you will become part of an exclusive community of talented and motivated contemporary artists who will offer support, friendship and guidance as you work towards your goals.

Package includes:

Social media management

  • Collaborate with you on how to get the most use out of your Facebook and other social networking sites to spread the word. We can teach you how to post regularly and engage with fans.
  • Build a brand around your name and work. Making everything listed above a cohesive unit so you and your work become recognizable.
  • Teach you how to use relevant hashtags to bring exposure to your work.

Shoebox PR social media promotion

  • Regular posting on Shoebox PR social media platforms such as Facebook and Instagram

Art/artist/event Submissions

  • Recommend your work or inform you of places that accept artist submissions
  • Inform you of press that accept artist submissions.
  • Work to have you reviewed in online blogs, websites, journals and magazine
  • Send you our researched/filtered biweekly Call for art/Grant/Residency mailing

Consultation/Advice (Studio Visit/Office Meeting/Phone Consultations)

  • A zoom meeting “studio visit” every 2 months, also available via email and scheduled phone calls.
    • Career goal coaching and guidance, goal identification and attainment
      • Mentoring
      • Portfolio review -Assessment and critique of wor
      • Marketing practice
      • Social media strategies
      • Networking/community,
      • Website review,
      • Branding,
      • Building an email list
      • Resume, Artist Statements, Bios, Website, Business Cards, Postcards, Brochures review and edits
  • Research art opportunities: Grants, calls for art, etc. and can offer resources of grant and proposal writers.
  • Bi-monthly Artist meet-up on Zoom of Shoebox PR artists

Other Services (as needed): *

  • We can refer you to writers to help with your Artist statement, Artist biography, CV/Resume
  • Website development
    • Help review website for optimal/efficient use
    • We can refer you to services who create-update websites
  • We can refer you to services that provide design and printing for products such as business cards, brochures, catalogs or portfolios.
  • Professional photography of exhibitions (at an additional charge)

Shoebox Connect

  • Join our community on Zoom as we meet with gallerists, curators, artists to learn about their programming, experience in the artworld and more.

Representation with Shoebox Projects: https://shoeboxprojects.com/

  • representation includes being featured on the website as a represented artist and your artwork for sale.
  • There will be opportunities for solo shows and group shows based on curation, schedule and your new work inventory.
  • We will be using our Shoebox Projects Facebook and Instagram to share your Shoebox Projects work and solo exhibitions along with other group shows we curate.
  • There is no exclusivity with being represented with Shoebox Projects. You are free to work with other galleries.
  • The commission on any sales is 60% to the artist and 40% to the gallery. We will be sharing your work for sale on our social media networks and through MailChimp. All shipping/delivery (the artist will work out cost with the collector) is handled through the artist.

Shoebox Curatorial:

  • Shoebox Curatorial is a new program we are implementing to give our artists the behind-the-scenes experience of what it is like to curate and jury an exhibition.
  • We are working with our artists from start to finish to create a cohesive, strong, professional show.
  • Shoebox Curatorial also offers another way to support artists through exhibition opportunities so they may get their work to a broader audience.

Shoebox Conversations:

  • Recorded interview via Zoom with our team. We share your work and talk about your practice, exhibitions and more.

Private Facebook Group

  • Dedicated Facebook group where we share additional resources, have conversations about the art world and create community with our artists.

Add-ons for Management Artists:

  • Solo exhibition PR
    • Writing press release
    • Press release distribution
      • Targeted: local, national, art and subject related media
    • Calendar Listings – Targeted: regional and art related
    • Social Media Promotion
      • Sharing your event on Shoebox PR’s accounts: Facebook, Instagram and Twitter
    • Facebook Groups – Targeted: regional and art related
    • Postcard labels to select list of institutions: Galleries, museums, colleges, non-profits
    • Email newsletter to our list of institutions, curators, galleries.
  • Solo Exhibition Proposals
  • We understand how much time it takes to research, write and submit proposals for solo exhibition opportunities and how important this next step is in pushing your career forward. We are offering this opportunity to select artists who we believe are ready and would benefit. 
    • Shoebox PR Team member, Emily Wiseman, would work with you on-on-one to research and identify solo opportunities that would best suit your work. Examples may include academic institutions, small museums or public art projects. She would then compose and submit proposals to those institutions according to their submission requirements. 

Artist Community Package:

Shoebox PR will provide you with opportunities to network and build community as well as critique and assess your work, brand and professional package. Through a series of consultations, we will help you establish goals that will enhance your creative practice and meet your business objectives. You will benefit from the continuity and motivational momentum created through mentorship and community. 

Package includes:

  • Virtual Mentoring/Coaching
    • Working with us as a mentor/coach will help you establish goals that will enhance your creative practice and meet your business objectives. Individual consultations with Kristine Schomaker and her team will help you sharpen your career and artistic goals and create a plan for meeting those goals. With individual coaching, your needs will guide the content of the sessions. Kristine has access to many resources and is able to help you pinpoint where your art fits into the LA art conversation. This may include:
      • One ‘one hour’ online/phone consultation a month
      • Portfolio review -Assessment and critique of work
      • Marketing practices
      • Social media strategies,
      • Networking/community,
      • Website review,
      • Branding,
      • Building an email list
      • Resume, Artist Statements, Bios, Website, Business Cards, Postcards, Brochures review and edits
  • Call for Art/grants/residencies list subscription – every 2 weeks
  • Shoebox Connect: Join our community as we meet with gallerists, curators, artists to learn about their programming, experience in the artworld and more.
  • We also have a bonus monthly artist meet-up that we host, that you are invited to attend as well as a dedicated Facebook group where we share additional resources, have conversations about the art world and create community with our artists. (May be online or in person)

Event/Exhibition PR

When you’re the art event coordinator, you have your hands full of a million little details that all need your attention. If you turn your marketing over to Shoebox PR, you can rest assured that our expert and experienced team will get your event noticed.

Our Exhibition PR includes:

  • Writing press release
  • Press release distribution
    • Targeted: local, national, art and subject related media
  • Calendar Listings – Targeted: regional and art related
  • Social Media Promotion
    • Sharing your event on Shoebox PR’s accounts: Facebook, Instagram and Twitter
  • Facebook Groups – Targeted: regional and art related
  • Postcard labels to select list of institutions: Galleries, museums, colleges, non-profits
  • Email newsletter to our list of institutions, curators, galleries.

Social Media ONLY Exhibition PR

We can help you get your event noticed on social media. Using Facebook and Instagram, we will promote your event across Shoebox PR’s platforms as well as our select list of art and regional Facebook groups. Your event will be seen by our large following of art influencers, curators, gallerists, collectors and more.


Individual 1-hour Consultation

Skype, Phone, Zoom

Shoebox PR will provide you with critique and assessment of your work to show you where you fit into LA’s art conversation. We will help you establish goals that will enhance your creative practice and meet your business objectives.  Our team will offer you feedback and suggestions on marketing and social media strategies that will help you move your career forward.


Artist Group Workshops

Need to know more about the business side of being an artist? Kristine Schomaker, founder of Shoebox PR and publisher of Art and Cake magazine, helps visual artists create a presence in the art world. An artist and art historian herself, she understands how much the route to success as an artist has changed in the 21st century. Kristine is offering a two-hour Business of Art in the 21st Century workshop to artists looking to improve their standing in the art world. The workshop covers social media, curator engagement, networking strategies and how to balance studio time with your marketing efforts.


Contact us for our pricing sheet and to see how we can work together.

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