Offering support, mentorship, marketing and management to visual artists

What We Do

Shoebox PR is a support network for artists based in Los Angeles, CA.

Founded and run by artists, we get it.

We know what artists need to build a history and create a presence in the art world.

Our mission is to Cultivate Community and Empower Artists to Build a sustainable art practice.

We are facilitators, problem solvers and idea people bringing resources and tools to inspire, empower and educate artists.

We specialize in artist management, social media strategies, mentorship, critique, goal setting, community building, institutional relationships, marketing and PR.


Our programs include monthly/bi-monthly consultations/studio visits, mentorship and coaching, a monthly artist meet-up, a bi-weekly call for art/grants/residency list, an exclusive Facebook support group, meetings with art professionals, social media pr and support, press support and more.

Contact us for our pricing sheet and to see how we can work together.


MENU OF SERVICES

Artist Management:

Our artist management package focuses on mentorship, marketing and promotion through social networking strategy, media relations, curator engagement and more. Artists with our management package receive personalized services that allow them to build their network and marketing strategies, but most importantly, as a client of Shoebox PR you will become part of an exclusive community of talented and motivated contemporary artists who will offer support, friendship and guidance as you work towards your goals.

Package includes:

  • Mentoring/Coaching
    • Working with us as a mentor/coach will help you establish goals that will enhance your creative practice and meet your business objectives. Individual consultations with Kristine Schomaker and her team will help you sharpen your career and artistic goals and create a plan for meeting those goals. With individual coaching, your needs will guide the content of the sessions. Kristine has access to many resources and is able to help you pinpoint where your art fits into the LA art conversation. This may include:
      • One-hour studio visits/in office meetings/phone consultations
      • Portfolio review -Assessment and critique of work
      • Marketing practices
      • Social media strategies,
      • Networking/community,
      • Website review,
      • Branding,
      • Building an email list
      • Resume, Artist Statements, Bios, Website, Business Cards, Postcards, Brochures review and edits
  • Gallery recommendations/suggestions/referrals
    • We recommend your work to curators/galleries
    • We let you know of galleries, exhibitions you should check out where you may be a good fit
  • Call for Art/grants/residencies list subscription – every 2 weeks
  • Social media PR
    • We share your events/artwork on our Shoebox PR Facebook and Instagram
    • On your own social media, we will teach you the right strategies and guide you in the most efficient posting so you can build a community and get more exposure for your practice.
  • Shoebox Projects Representation – We recently brought our alternative art gallery, Shoebox Projects back from Hiatus so we could offer our artist representation through this online venue.
    • Representation includes: an online solo exhibition, work in our online store (currently being built), your work shared on Shoebox Projects website and social media.
    • Non-exclusive contract
    • Must be a member in good standing with Shoebox PR to be a represented artist with Shoebox Projects
  • Shoebox Connect: Join our community as we meet with gallerists, curators, artists to learn about their programming, experience in the artworld and more.
  • We also have a bonus monthly artist meet-up that we host, that you are invited to attend as well as a dedicated Facebook group where we share additional resources, have conversations about the art world and create community with our artists.

Add-ons for Management Artists:

  • Solo exhibition PR
    • Writing press release
    • Press release distribution
      • Targeted: local, national, art and subject related media
    • Calendar Listings – Targeted: regional and art related
    • Social Media Promotion
      • Sharing your event on Shoebox PR’s accounts: Facebook, Instagram and Twitter
    • Facebook Groups – Targeted: regional and art related
    • Postcard labels to select list of institutions: Galleries, museums, colleges, non-profits
    • Email newsletter to our list of institutions, curators, galleries.
  • Solo Exhibition Proposals
  • We understand how much time it takes to research, write and submit proposals for solo exhibition opportunities and how important this next step is in pushing your career forward. We are offering this opportunity to select artists who we believe are ready and would benefit. 
    • Shoebox PR Team member, Emily Wiseman, would work with you on-on-one to research and identify solo opportunities that would best suit your work. Examples may include academic institutions, small museums or public art projects. She would then compose and submit proposals to those institutions according to their submission requirements. 

Artist Community Package:

Shoebox PR will provide you with opportunities to network and build community as well as critique and assess your work, brand and professional package. Through a series of consultations, we will help you establish goals that will enhance your creative practice and meet your business objectives. You will benefit from the continuity and motivational momentum created through mentorship and community. 

Package includes:

  • Virtual Mentoring/Coaching
    • Working with us as a mentor/coach will help you establish goals that will enhance your creative practice and meet your business objectives. Individual consultations with Kristine Schomaker and her team will help you sharpen your career and artistic goals and create a plan for meeting those goals. With individual coaching, your needs will guide the content of the sessions. Kristine has access to many resources and is able to help you pinpoint where your art fits into the LA art conversation. This may include:
      • One ‘one hour’ online/phone consultation a month
      • Portfolio review -Assessment and critique of work
      • Marketing practices
      • Social media strategies,
      • Networking/community,
      • Website review,
      • Branding,
      • Building an email list
      • Resume, Artist Statements, Bios, Website, Business Cards, Postcards, Brochures review and edits
  • Call for Art/grants/residencies list subscription – every 2 weeks
  • Shoebox Connect: Join our community as we meet with gallerists, curators, artists to learn about their programming, experience in the artworld and more.
  • We also have a bonus monthly artist meet-up that we host, that you are invited to attend as well as a dedicated Facebook group where we share additional resources, have conversations about the art world and create community with our artists. (May be online or in person)

Event/Exhibition PR

When you’re the art event coordinator, you have your hands full of a million little details that all need your attention. If you turn your marketing over to Shoebox PR, you can rest assured that our expert and experienced team will get your event noticed.

Our Exhibition PR includes:

  • Writing press release
  • Press release distribution
    • Targeted: local, national, art and subject related media
  • Calendar Listings – Targeted: regional and art related
  • Social Media Promotion
    • Sharing your event on Shoebox PR’s accounts: Facebook, Instagram and Twitter
  • Facebook Groups – Targeted: regional and art related
  • Postcard labels to select list of institutions: Galleries, museums, colleges, non-profits
  • Email newsletter to our list of institutions, curators, galleries.

Social Media ONLY Exhibition PR

We can help you get your event noticed on social media. Using Facebook, Instagram and Twitter, we will promote your event across Shoebox PR’s platforms as well as our select list of art and regional Facebook groups. Your event will be seen by our large following of art influencers, curators, gallerists, collectors and more.


Individual 1-hour Consultation

Skype, Phone, Zoom

Shoebox PR will provide you with critique and assessment of your work to show you where you fit into LA’s art conversation. We will help you establish goals that will enhance your creative practice and meet your business objectives.  Our team will offer you feedback and suggestions on marketing and social media strategies that will help you move your career forward.


Artist Group Workshops

Need to know more about the business side of being an artist? Kristine Schomaker, founder of Shoebox PR and publisher of Art and Cake magazine, helps visual artists create a presence in the art world. An artist and art historian herself, she understands how much the route to success as an artist has changed in the 21st century. Kristine is offering a two-hour Business of Art in the 21st Century workshop to artists looking to improve their standing in the art world. The workshop covers social media, curator engagement, networking strategies and how to balance studio time with your marketing efforts.


Contact us for our pricing sheet and to see how we can work together.

Donate

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 133 other subscribers

Artist Registry

Recent Posts

Instagram